2015 Crystal Prize winner
On 19 November 2015 the Crystal Prize was awarded for the sixth time during a presentation ceremony held at Nieuwspoort in The Hague. The 3 companies nominated for the award were AkzoNobel N.V., Koninklijke Philips N.V. and Unilever N.V.
Even more so than last year, the companies were asked to place a strong emphasis on themes which are particularly relevant to the business and its stakeholders. However, reporting in terms of materiality also entails the art of omission, a key factor weighed by the jury in awarding the prize for the most innovative report.
AkzoNobel: 2015 Crystal Prize winner
While the differences among the top three contenders were only minor, both the content and format of AkzoNobel's report stood out. The report clearly shows that sustainability is fully integrated into the company's corporate strategy. Value creation and results are presented at business unit level. This gives the reader an instant overview of both the positive and negative effects of business operations.
Another positive distinguishing feature is that the report is particularly well balanced. The jury commends AkzoNobel for having comprehensively discussed the cause of problems, both within and outside the organisation, demonstrating its responsibility for the chain and sector in which it operates. The jury is convinced that the openness - and the resulting vulnerability - shown by Akzo Nobel makes a positive contribution to the culture of transparency in the Netherlands.
The innovations in the report highlight the importance AkzoNobel attaches to corporate responsibility reporting. Using 4D methodology developed in-house, AkzoNobel provides insight into the environment, human, social and financial impact indicators. In its report, AkzoNobel explains the lessons it has learned from conducting a pilot study using this methodology and how the company plans to proceed to implement it. The jury welcomes this initiative and expresses the hope that it will be adopted within the AkzoNobel organisation as well as externally.
N.V. Schiphol Group: most innovative annual report
The prize for the most innovative annual report recognises companies that contribute to the discussion about the social aspects of enterprise in a creative way. In 2015 the jury decided to award the prize to Schiphol Group.
The company's integrated report opens with a value creation model even before the key figures are presented. This constitutes the major thread running through the entire report, making it not only easy to read, but it also offers the reader a benchmark against which to relate all the other information.
The first few pages of the report immediately provide insight into the main characteristics of the organisation, the environment in which it operates and the company's 2014 results. Schiphol Group has successfully and concisely communicated the information that really matters.
Another innovative aspect of Schiphol Group's report is the description of the chain in which the organisation operates. For each part of the chain, the company indicates the degree of control Schiphol Group has in certain areas, and in which aspects it collaborates with its partners. The final product is a report that is not just innovative, but also accessible to a wide audience.
N.V. Holding Westland Infra: fastest rise in benchmark rankings
Westland Infra saw the fastest rise in the 2015 Transparency Benchmark rankings.
The jury commends the progress made by Westland Infra in the area of corporate responsibility reporting. The report is based on the Global Reporting Initiative G4 Sustainability Guidelines. In 2014, the company placed a stronger emphasis on value creation and materiality. The report contains a materiality matrix and discusses all material themes in line with the Transparency Benchmark criteria, which likewise place a stronger emphasis on materiality this year. The report describes the chain in which Westland Infra operates and contains a clear summary of all the relevant figures plus a value creation model.